What Are the Biggest Beauty Trends of 2019?

Photo by Johnathan Kaufman on Unsplash

Remember the time when Brazilian wax was all the rage in the beauty world? It was a huge trend in 2005 but it’s been replaced with some new trends today. The same is true for lash extensions, a big trend from 2017 and 2018 that regressed this year. We’re not making this stuff up; it’s all from Yelp’s new report that was released in honor of the company’s 15th anniversary.

If these trends are on the decline, what’s trending in the beauty world today? According to Yelp, in 2019, we’re all about skincare treatments like hydrafacials, dermaplanning, and microneedling. According to Tara Lewis, a trend expert from Yelp, these beauty treatments are becoming more popular because of the general popularity of skincare. More and more people are determined to take care of their skin instead of covering up imperfections with makeup.

“At Yelp, we’re seeing that people are going for beauty treatments that are reflective of a more natural look—ditching the fake tans and permanent makeup,” Lewis told Elle, “and opting for treatments like dermaplaning and microneedling that improve the texture and appearance of skin, so they can let their glowy complexion steal the show.”

Are you surprised by the latest beauty trends?