Has “Despacito” Launched a Latin-Pop Revolution?

Luis Fonsi. Photo by Matt Baron/REX/Shutterstock (9336628rd)

After Luis Fonsi and Daddy Yankee’s hit “Despacito” absolutely dominated the year of 2017, the Latin pop trend will only be growing. Whether you like it or not, expect a number of latino hits this summer.

“Despacito” spent 16 weeks at Number One and showed the world that “all-Spanish records can work,” as iHeartMedia chief programmer Tom Poleman put it. And now, major labels are all about Latin music, ranging from trap to pop to reggaeton.

Fonsi expects the genre spectrum to also include hip-hop, country, and rock. “The Latin population in the U.S. keeps growing,” he explains.

After Justin Bieber appeared on the Despacito remix, he actually started another trend of famous artists working together with Latin peers, and we can expect to see more of that, too.

Rolling Stone magazine mentions Latin-pop revolution as one of the top 9 trends for 2018, so we can only wait for the summer to see what’s cooking in the music industry.