Cosmetics brands launched by celebrities became so common in the beauty world that they barely make the news anymore. It’s easier to name stars that don’t have one than the ones who do, so we can’t help but wonder if the market became oversaturated by celebrity beauty brands.
This question has been on everyone’s mind for quite some time, but there are two main reasons why everyone’s trying to answer it at the start of 2021—the first is the launch of Jennifer Lopez’s own line JLo Beauty, which hit the shelves on January 1st. The singer managed to create a lot of buzz for her anti-aging skincare line with the viral video that shows her taking her makeup off. The products look lavish and carefully curated, but even with the star of Lopez’s caliber, this sounds like a story we’ve already heard before.
Halsey is another star who kicked 2021 off by deciding to dip her toes into the beauty pool, with the launch of her own brand About Face Beauty. Some of her fans welcomed the news with open arms, while others felt that it’s just a money grab because celebrities without signature makeup look shouldn’t have their own makeup lines.
At the end of the day, it’s up to you if to decide if celebrities are truly passionate about their beauty lines and deserve your hard-earned cash. 2021 probably won’t be the year when they stop launching new cosmetics brands, and if it seems like they did, it’s only because everyone from Selena Gomez to Millie Bobby Brown already has one.