Olivia Rodrigo’s “Sour” is Still Ruling the Charts… But How?

Olivia Rodrigo at the 2021 BRIT Awards.
Olivia Rodrigo at the 2021 BRIT Awards. Photo by Richard Young/Shutterstock (11896884at)

This week marks two months since Olivia Rodrigo dropped her debut album Sour and we haven’t stopped listening. This LP had the biggest first week of 2021 on the Billboard 200, and it’s still ruling this chart two months later and we can’t help but wonder how is that possible.

Viral Hits

Rodrigo returned to the top of the charts with Sour for one simple reason—this album is simply that good. In addition to giving us viral hits “Drivers License” and “Good 4 U”, the teen singer also created a lot of buzz with her songs “Brutal”, “Deja Vu”, and “Traitor”.

Sour Prom

Shortly after Sour was dethroned, Rodrigo managed to bring it back to the spotlight with her concert film Sour Prom. It showed her performing songs from the album in a series of prom-themed settings and it offered the ultimate prom experience to Rodrigo’s fans and the singer herself.

Lack of Competition

The success of Sour on the charts isn’t entirely of Rodrigo’s making. It failed to score the no. 1 spot when it had tough competition in other hit albums, such as Polo G’s Hall of Fame and Tyler, the Creator’s Call Me If You Get Lost, but easily returned to no. 1 during slower weeks with no major releases.