Pretty much everyone has their signature mascara and more often than not, it’s dark brown or black. Recently, colored mascara has become really trendy and it’s not hard to see why—it’s a great way to switch up your look without having to take drastic measures like dying your hair. While colored mascara was really popular in the late ’90s and early 2000s before it completely disappeared, it’s making a major comeback in 2021 and we’re here for it!
@sophialacorteee ♬ original sound – SOPHIA
The hashtag bluemascara has almost 14 million views! There are tutorials, guides for how to pair blue mascara with blue eyeliner, products recommendations, and tons of other tips. Blue mascara really makes all eye colors pop and it’s a super fun way to be daring with your makeup!
@llexxluthor Reply to @joytheartistt and onto blue we go ##eyelashes ##eyelashestutorial ##eyelashgrowth ##fyp ##foryou ##loreal ##lorealvoluminous ##bluemascara
♬ Space Girl – Frances Forever
And it’s not just blue mascara that’s become a hit—purple mascara has about four million views on TikTok. Purple mascara is just as cool as blue and both are great ways to be more creative and bolder with your makeup.
@okaymaydaay purple mascara!! ##purplemascara ##bluemascara ##makeup ##fyp ##QualityTime ##ComfortFood ##browneyes ##browngirltiktok
♬ Space Girl – Frances Forever
Most people on the platform are keeping the rest of their makeup pretty simple when rocking colored mascara, to really let their eyes shine. They’re even keeping their eyeshadow minimal to let colored mascara have its moment.
