Some artists spend months teasing their new albums, while others barely do it at all. Both marketing approaches have its pros and cons, but releasing surprise albums has proven to be a successful strategy for several recording artists.
Ariana Grande – Positions
Ariana Grande announced the release of her latest album only two weeks before it hit the shelves, but that didn’t stop her from reaching No. 1 on both Billboard 200 and Billboard Hot 100 chart with the lead single “Positions”.
Taylor Swift – Folklore
Only hours after revealing she has a new album in store, Taylor Swift unleashed Folklore upon the world. After eight weeks atop the Billboard 200 chart, this critically acclaimed album broke several major records and became the first album of 2020 to sell a million pure copies.
Eminem – Music to Be Murdered By
Several major artists dropped new albums and back in January after months of teasing them, but they had to take a back seat after Eminem decided to release his next record Music to Be Murdered By with no prior announcement.
