Summer makeup trends tend to be extremely subtle or very colorful, but this year’s top eyeliner craze doesn’t really fall under either of these categories. White eyeliner is all the rage right now, and this daring trend has a pretty interesting origin story.
Euphoria put bold eyeliner colors on the map over a year ago, but it would be wrong to the HBO hit show is fully responsible for this rising trend. White eyeliner looks that are constantly popping up on Instagram right now are more reminiscent of Ariana Grande’s makeup in the music video for Lady Gaga collaboration “Rain on Me”.
Grande usually wears winged cat-eye eyeliner everywhere she goes, but she took a different approach in this music video, and people quickly took notice. It’s been over two months since “Rain on Me” came out, but white eyeliner is more popular than ever.
Even if you’re not a makeup expert, Grande’s look is extremely easy to recreate, because the eyeliner is floating above the creases of your eyes. This is only one of many ways to wear it, and you can get as creative as you want when embracing this viral trend.
