“Wicked” Press Tour Put Method Dressing Back on the Map

Cynthia Erivo and Ariana Grande at the "Wicked" film premiere in Los Angeles in November 2024
Cynthia Erivo and Ariana Grande at the "Wicked" film premiere in Los Angeles in November 2024. Photo by Matt Baron/BEI/Shutterstock (14886081fu)

The “method dressing” trend became a powerful promo tool in Hollywood in recent years, and the stars of Wicked used it to their advantage. They promoted this highly-anticipated musical by dressing in character time and time again, and here are some of their most wicked “method” looks.

Green With Envy

Green is the first color people think of when someone mentions Wicked and Cynthia Erivo honored the legacy of this musical by wearing several green looks by Louis Vuitton, Marc Jacobs, and Erdem.

Villain Era

Erivo didn’t only stick to green while promoting Wicked and we’ve seen her embrace her villain era in a series of dramatic black gowns. Louis Vuitton was her main partner in crime, but she also joined forces with Schiaparelli, Thom Brown, and Dior.

Pink Bonanza

As for Ariana Grande, pink was her go-to color during the Wicked promo tour. She joined forces with the likes of Thom Brown, Vivienne Westwood, Versace, and Louis Vuitton to create a series of pink-tastic looks inspired by her character Glinda.

Subtle Nods

Even when she wasn’t wearing pink, Grande’s outfits featured subtle nods to the original Wicked musical and The Wizard of Oz. Several of her looks were inspired by Dorothy, while her yellow dress for London was a homage to Glinda’s yellow dress from the musical.

Season of the Witch

Erivo wasn’t the only Wicked star serving witchy vibes. Michelle Yeoh joined her in a classy black gown in LA, which she paired with a Madame Morrible-inspired blonde wig.